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A new off-bike statement

Discover the new Fusion 2.0, an off-bike statement as part of our new collaboration with Unibet Tietema Rockets, sneaker boutique WOEI and content collective Tour de Tietema.

The bold and colourful Rockets X WOEI X Tour de Tietema for KARHU Fusion 2.0 is a celebration of character, creativity, and the fearless spirit of a team rewriting the rules of pro cycling.

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"This sneaker tells you a lot about our story," says Bas Tietema, founder of Tour de Tietema and team owner of the Unibet Tietema Rockets.

"It's energetic, optimistic and slightly rebellious, just like our riders. We've always believed in doing things differently, and this collaboration with WOEI and KARHU shows how cycling can inspire far beyond the road."

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The design symbolises the vibrant identity of the Rockets. It’s a team that blends ambition with performance, on and off the bike. With a palette that pops and details that nod to the team’s unconventional journey, it brings cycling culture into lifestyle fashion like never before.

Discover the Rockets x WOEI x Tour de Tietema for KARHU Fusion 2.0 now online

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